Pricing, Packaging and Non-Pushy Sales

I hear you, women entrepreneurs. You want to make a solid income from your business and create time freedom too. Me too.

You don’t want to be brash or pushy. You don’t want to be greedy. You do want to give good value to your clients. I do too

So maybe this is you too ….

• Still charging by the hour or the day?
• Setting careful (or low) fees, so as not to be greedy?
• Unsure how to differentiate yourself with so many competitors?
• Regularly worried about not earning enough?

Why do I start with Pricing?

Personally I don’t believe pricing is the most important thing. But when you get it right, you create a platform for your success.

It can be a tricky topic for women running their own business. Wanting to help can conflict with wanting or needing to make a good living.

And we can put up barriers of our own! We think we have our pricing right, then someone mentions their price and we start to re-evaluate our own!

What about swapping

Some women entrepreneurs swap services, so nobody pays real money (personally I’ve never found that men do this). Should you do that too?

Maybe you want to be generous… so you set your prices low.

But how long will your business survive if you swop, discount and undercharge instead of bring in an income you can live comfortably on? And when will you be able to charge what you really deserve for your wealth of expertise, wisdom and skills?

Your clients need you to survive and thrive, not go under.

Don’t get me wrong

It’s not always been easy for me either. I used to worry about pricing. But not anymore because I’ve got a system that works.

I used to offer packages like everyone else’s. Not anymore.

I used to worry about lack of new clients – now I don’t.