‘The Game Changer’ Group Coaching
You’re experienced.
You get results for your clients.
You’ve built a business that works – one you’d have been proud of five years ago. And you’re making around £50K–£100K.
But remove expenses and look at what’s left… you’re earning less than you did in your corporate job (much less than expected when you started your business) and working even harder.
You’re over-delivering in every engagement – with a strong work ethic, high standards and a tendency to go the extra mile – and not getting paid for it.
You know you’re undercharging but despite your experience you find you’re scared to raise your prices. What if you lose all your clients?
Let me show you how to change the game – attract clients who appreciate your value, are keen to work with you at premium prices that match the transformative results you help clients achieve.
The Game Changer is a group programme built on 4 Pillars:
- Magnetic Offer Accelerator: gain initial success in just 12 weeks
- Momentum Builder: take consistent action, gain momentum
- Brilliance Revealed: ditch the old, reveal the new and charge your worth
- ROI Accelerator: press the pedal to complete in style and plan next steps
This programme is for a small group of 3-8 women, so trust is quickly built. You move quickly ahead with two group session per month and 1:1 sessions for each member because everyone works at a different pace and has their own questions.
The programme starts with speed so you see the difference fast, in less than 12 weeks – that builds Pillar 1. Working together over a 12 month period (excluding August) you transform your business, identity and leadership, gaining new clients along the way.
Here’s how it works.
Initial success
First you experience the Charge Your Worth Audit – where change starts. You move straight into creating your first new style offer and making initial sales at your new price. Pillar 1 gets you off to a flying start.
Pillar 2: Build Momentum
Our Profitable Niche Triaging Process helps you differentiate who you need to help from who you want to help – and how to serve both, if that’s your choice.
In an increasingly crowded market your niche needs to be sharper, narrower, more specific – so you understand and describe the people in it so well that they recognise themselves and want to work with you.
Your Proprietary Framework is where you discover new jewels inside your approach and how to showcase them.
The Source of Opportunity continuously creates an abundance of client connections for you to enjoy.
Brilliance Revealed
Pillar 3 reveals even more of your brilliance. We dig deeper on money with the Money Blocker Breakthrough and the Proven Pricing Formula. But it’s not all about money.
You discover Your Unfair Advantage through our archetypes profiling and add newly found brilliance to your branding.
In Charge What You’re Worth And Sell you lead conversations with prospects that easily flow into sales.
‘The Game Changer’ is group coaching because it’s challenging to be on a change pathway. You learn in a group, you support each other in the group – and you gain my support, through personal coaching and valuable content.
For example…
Still experiencing reach-outs for sales as a struggle or a push-pull?
Still feeling uncomfortable selling yourself?
You’re not alone.
What I see now, from 28 years in my own business, is that many women are held back by how we have been culturalised.
We’ve been raised to embody the virtues and values of kindness, caring and modesty t- the very traits which limit us in business.
They hold us back from charging our full value – confine us inside a world of underpaid effort and hard work, where we are seen (and see ourselves) as kind, caring, generous and helpful but not paid as our work and results deserve.
Something needs to change!
That’s why I’ve designed the Game Changer to help you transform your view of sales and business development – to see them differently as embodying leadership and generosity.
You learn how to:
- Enjoy
- Orchestrate
- Lead sales conversations that are valuable to both sides, not pushy or desperate
When the client really values the structured conversation you lead, a win-win sale becomes a very natural easy result.
It’s an art and a skill we can all acquire – just one of your many wins inside The Game Changer.
You’ll express yourself more clearly
As we work together on creating offers, proposals and packages:
- Your offers become more engaging, bespoke and results-focused
- You lose your fear of naming specific results so clients feel your certainty, trust builds and they are eager to buy from you
- Your confidence in the value you bring your clients grows exponentially as we work together – so matching higher prices to your expertise is a logical natural step.
With each pillar of the programme you change your game in significant ways which build resilience, sustainability and profit in your business.
You feel different and come over as confident in conversations with prospects:
- You are more relaxed and able to be ‘yourself’, no more yucky feelings
- You lead lead the conversation with quiet confidence, asking probing questions, genuinely listening to their challenges
- You are more convincing as you gain the clarity to clearly articulate the specific relevant results you help clients achieve
- This makes you and your offers more magnetic in attracting clients to work with you.
Is this you …
I’ve designed ‘The Game Changer’ particularly for women like you:
- You’re ready to build on the success you have already achieved for your clients and in your business. Despite uncertainties in the market, you know your own thinking and actions are key to reaching your goals of a reliable income of 100-200K per year with less effort
- In the crowded coaching & consulting market, you want support, input and an experienced guide
- You know or suspect you under-charge for the results you help clients achieve but you’re nervous of raising your prices especially now when clients seem afraid to invest. What if clients say no? Or think you greedy and pushy?
- You’re ready for solutions which feel right – and that really work for women with a business like yours, whatever the economic context.
If you said yes to any of these, read on – because the Game Changer is designed for you!
With AI and digitalisation speeding up, human contact is more important than ever.
So this is group coaching – for a small group of 3-8 experienced women coaches, experts and consultants:
♥ You gain a rich source of human contact.
♥ You gain support and learning in regular structured group meetings on Zoom
♥ You are nourished by this space where trust, confidentiality, support, idea exchange and accountability are integral.
Guaranteed
I give each of you my personal attention.
You receive regular 1:1 personal coaching from me as part of the programme. I don’t delegate this to a member of my team – it’s too important that I work with you personally.
Why me?
I’m a coach and a woman – and I’ve been successfully running my own business for the last 28 years, despite 3 international wars and four economic slow-downs.
Sharing my own system, I now help other women like you and me, solopreneurs who run a business based on their own expertise – experienced coaches, consultants and other already successful women who are expert in their field.
I help you move to fees that reflect your value. You are soon easily selling higher priced packages that clients want to buy, because of the specific results you help them achieve.
Read what members of my coaching groups say:
“Lean in because the return is far-reaching, wide and exciting. I’m braver, much braver. I’m really chuffed at the new work I’ve got. I’ve gained much more than the area I targeted at the start…. and my prices are up 30%.”
Lucy, Executive and Teams Coach 2021
“The investment I made in your programme has been repaid 4 or 5 times (and I’m only half-way through) – in the successes I’ve had already as a result of changing my pricing strategy, being able to attain and get new clients, put together new products that I’m now selling into new sectors…. It’s been phenomenal. In fact, it’s been the best development I’ve done – second only to my Masters – and I’m only cross I didn’t do it before.”
Grainne, Executive Coach
We work together over a year excluding August, so you can:
Achieve your ambitions for your business,
Replace or far exceed the salary you had in your previous job and
Enjoy more time to be a change-maker for clients and yourself.
Based on my proven system, Charge What You’re Worth And Get It® – the one I use myself – now newly updated and totally revamped for you – so you achieve sales and strengthen your business this year!
I’ve proved with other high achieving women like you over the last 6 years that my system works, and updated for 2026 it’s ready to help you be successful even in the current demanding market.
We’ll focus ON your business together, while you enjoy working with clients IN it.
Results you can expect include
- Greater confidence in your services from knowing the specific relevant results your clients gain from working with you, and what makes you unique
- Results-focused packages that attract clients who want to buy at your new prices
- Higher prices so you are seen as “premium”, experienced, high quality
- Better income so you can afford to invest in yourself, your family, business, other interests
- New confidence and enjoyment in your abilities to lead win-win sales conversations
- And much much more
The group is always intentionally small, 3-8 members, so that each of you gets personalised support and attention for your own business.
Act now – start getting results now and be ready to end the year strong
Book a call below to find out more.
Summer Cohort starts 30 June 2026 – final places going now.
Who else will be in the group?
Women like you:
- You are a successful woman running your own service-based business based on your own expertise, such as a coach, consultant, trainer or other expert
- You have expertise and experience in your field, you’ve already built a business producing £50-100K a year and you want to earn £100-200K+ with less effort
- You are ready to replace your previous salary or exceed it and create financial success but money isn’t everything to you. It’s equally important you delight your clients – and have more free time yourself
- You know you are undercharging or have some money-and- or-pricing hang-ups, and you need to spend more time ON the business while you continue to give value to clients.
Book a free ‘Game Changer Call’ as your first accelerator step …. we identify your core goals and pathway forward together. You experience my style and we see if we’re a good match to work together.
“I’ve benefited hugely from working with Alison in building a strong business and enjoying fantastic experiences with my family. I know I couldn’t have achieved a fraction of this without you, Alison. ”
Lucy, Executive and Teams Coach 2025
